Manchu Vishnu is giving a new dimension to film distribution in the state by going in for an auction system. This is a very new kind of distribution strategy and this will enable even newcomers to bid for a movie in a fair and open manner.
Manchu Vishnu is conducting this by launching filmauction.in and his work is winning support from across the industry. A number of small and medium producers are supporting this initiative as it will enable new blood into the distribution system.
This experiment is being conducted for Vishnu’s film ‘Anukshanam’ and all eyes are on this movie, to see if this new method of distribution works.