From the past few weeks, many in the media said that there is absolutely no buzz for Vijay Devarakonda’s World Famous Lover which releases on Feb 14th.
But things have changed from the last few days or so as Vijay Devarakonda has single-handedly made things work. The advance bookings for the film are quite solid and the trade is expecting a good number on day one.
Vijay was hardly a part of the promotions but from the day he came in, he used his brain and made everyone talk about the film. He came to the pre-release event in a lungi-clad avatar and made heads turn.
A few days back, he hosted the Sundowner party of his Rowdy brand and caused traffic jams in Banjara hills. All this has been a very clever plan from Vijay and this shows how clever marketing plans he has up his sleeves.
Time and again, he does and says things in such a way that keeps him and his films in news all the time irrespective of the results.