August 2025 proved to be one of the most disappointing months for Tollywood, as several high-profile releases underperformed at the box office.
Big-ticket films like Coolie and War 2 were expected to set cash registers ringing, but failed to live up to the hype. While each of these films carried strong pre-release buzz and boasted star-studded casts, the content did not resonate with audiences.
On the other hand, Anupama Parameswaran’s Paradha fell flat at the box office as it made shockingly low numbers. The same was the case with Nara Rohith’s Sundarakanda, which received rave reviews but did not collect much.
A few other low-budget Telugu films were also released, but they went unnoticed. All this ended as a setback for Tollywood, and all eyes are now on September as big films like OG, Ghaati, and Mirai are set to hit the screens.
With trade analysts stressing that only strong scripts, not star power alone, can guarantee success, everyone is eager to see how the September releases will fare.