When was the last time we saw Power Star Pawan Kalyan so fully immersed in promoting a film? Fans won’t have to wonder this time. From center stage at the ‘OG Concert’ to connecting with audiences even under the rain, Kalyan has poured love, passion, and energy into every moment leading up to his new action extravaganza, They Call Him OG. The excitement is not just for the film; it is for the celebration, the experience, and the fan frenzy that surrounds it.
It all began with a “Big Announcement” by DVV Entertainment, makers of RRR, in December 2022. The news was electrifying: Pawan Kalyan would team up with Sujeeth, the director behind Prabhas’ Saaho. Fans waited with bated breath, imagining the magic that this collaboration could bring. From that moment, enthusiasm surged, forming the foundation for what has become a phenomenon in the making.
The movie’s production moved at an unprecedented pace. Schedules wrapped up quickly, which is rare in Pawan Kalyan’s filmography, and fans were awed by Sujeeth’s working style and Kalyan’s dedication. Even without requests from fans, DVV Entertainment kept audiences engaged, dropping posters, glimpses, and stills that kept social media buzzing. Each announcement fueled the growing excitement.
Of course, life intervened as the fever of Andhra Pradesh general elections paused shooting while Kalyan campaigned. Yet the chants of “OG” never stopped. Wherever he went, audiences surrounded him, reminding him and the world that They Call Him OG was the priority. When Kalyan finally won and became Deputy CM of Andhra Pradesh, fans celebrated, but their devotion to OG remained unwavering. The film was their constant chant.
Once shooting wrapped in mid-2025, the real rampage began. Thaman’s music ignited the fanbase with high-energy tracks: Firestorm, Suvvi Suvvi, Trance of OMI, and Guns ‘n’ Roses. Each song release sent social media into a frenzy. Even a random still of Kalyan became a trending topic. The film’s visuals, music, and energy did not just entertain; they fueled a movement.
Merchandise became part of the celebration, with tees, hoodies, headbands, and keychains giving fans a way to feel part of the OG experience. The excitement extended to digital platforms as well. The digital rights were sold at a record price to Netflix, underlining the film’s global appeal and Kalyan’s massive following among youth.
The trailer, delayed but worth the wait, surpassed all expectations. Sujeeth presented Kalyan in a way even the most devoted admirers had not imagined. The A certification added an extra thrill, signaling the intensity and scale of the film. Fans finally got a taste of what they had been waiting for. It was a once-in-a-lifetime celebration in celluloid form.
Ticket sales revealed the magnitude of the craze. North American audiences went into a frenzy, purchasing around 80,000 tickets and grossing nearly $2.5 million. This was a record for Kalyan and a rare feat for any TFI star with premiere shows alone. Domestic premieres in the Telugu states sold out within minutes, leaving many scrambling but proving the unmatched demand and devotion surrounding the film.
Tomorrow, all eyes will be on They Call Him OG. With its powerful cast, unstoppable music, meticulous direction, and relentless fan energy, the film promises not just a movie but an experience, a festival, and a celebration of Pawan Kalyan’s enduring charisma. From the first frame to the last, OG is poised to deliver an unforgettable ride.
For years, fans have waited. For months, the frenzy has grown. Starting tomorrow, the OG rampage officially begins. Get ready for a once-in-a-lifetime celebration because They Call Him OG is not just a film; it is a phenomenon!