Charming Star Sharwanand has started a new chapter in his life with the launch of his brand OMI, an initiative that blends creativity, consciousness, and community. The launch took place in the presence of former Vice President M. Venkaiah Naidu, marking Sharwanand’s move into entrepreneurship beyond his work as an actor and producer.
The name OMI carries a deeper meaning. “OM” stands for universal vibration, while “I” represents personal identity. Together, they symbolize the balance between the self and the infinite, which forms the foundation of the brand.
Unlike a regular production house, OMI is envisioned as a multi-dimensional platform. It will cover cinema, wellness-focused consumer products, and the hospitality sector, each branch reflecting the brand’s purpose of fostering creativity, sustainability, and well-being.
Sharwanand expressed his vision through a note: Today, September 9th, 2025, marks the beginning of a new journey with Omi. This is not merely the launch of a brand, but the awakening of a vision – one that reaches toward the future and the generations yet to come. I begin this journey walking alone, yet with truth, clarity, and sincerity. With Omi, I step forward with unwavering intention and a deep sense of responsibility.”
Omi is built with an aim to bring together artists and creative minds from across the globe, and to give voice to what has been unheard and to shape narratives that reflect truth, harmony, and human connection. Beyond films and productions, Omi will also explore health, sustainability, and natural living, always rooted in authenticity, integrity, and care for the planet.
