Sivakarthikeyan, who was recently seen in Madharaasi, directed by AR Murugadoss, shared his thoughts on why Kollywood hasn’t delivered a Rs. 1000 crore film yet. Speaking in an exclusive interview with Cinema Express, Sivakarthikeyan pointed out some factors that are preventing the industry from reaching the four-digit number.
Sivakarthikeyan said, “Ticket pricing plays a key role apart from content. I am not in favour of increasing the ticket prices, but if we charged as much as in Bengaluru or Mumbai, then Jailer would have easily crossed Rs 800 crores, if not Rs 1000 crores. We usually sign four-week deals with OTT platforms after release. In cities like Mumbai, multiplexes will screen your film provided the OTT premiere happens only eight weeks after the theatrical release.”
Sivakarthikeyan opined that Amaran could have reached wider audiences in North if not for the four-week OTT roadblock. The Remo actor added, “It is not so easy to be pulled off by a single person. But I believe Tamil cinema is getting there, and the elusive Rs. 1000 crore dream will be achieved in a couple of years. PAN-Indian films cannot be made. The acceptability of the content alone can make a movie PAN-Indian.”