Vishal’s calculated risk pays off

Published on Saturday, 28 May 2016 01:40 PM


Vishal’s Rayudu was promoted decently all over. The effect clearly showed as the film opened to packed houses especially in the single screens. The film which was targeted at the mass audience is fulfilling what it was meant for.

The openings of the film have been very good and reports coming in suggest that the morning and afternoon shows have been sold out in single screens of both the Telugu states.

With no bigger films currently impressing, it was a clear advantage for Rayudu. With A..Aa release round the corner, the film will be in a profit zone if it runs for just this week.

So, the way this film has been promoted calculatedly has worked wonders for the makers.


Related posts

OTT: Hit horror thriller Kishkindhapuri seals its digital premiere date

After exiting Spirit & Kalki 2, Deepika blasts “brutal work conditions”

Shah Rukh Khan’s King: Much-awaited first look to be out on this special day?