Coolie headlined by Superstar Rajinikanth, is set to light up the box office this Independence Day weekend. The film has already smashed past Rs. 60 crores gross worldwide through advances. The bookings are yet to open in Telugu states, and once that happens, we can see even bigger jumps. The advances for the Telugu version are close to $450K mark for the USA premieres, which is the second biggest this year behind Game Changer (Considering Telugu versions).
Since Telugu audiences are very eager to watch the film, Sun Pictures has decided to dub and release the Coolie mega audio launch event in Telugu too. The entire cast, including Rajinikanth, Nagarjuna, Aamir Khan, Shruti Haasan, Soubin Shahir, and Sathyaraj, graced the occasion. However, here is the catch. The event will be aired after the film’s release, i.e., on August 15 at 09:30 PM on Gemini TV.
Netizens are of the opinion that the event could have boosted the Telugu bookings to the next level had it been telecast before the release. Once the first show is done, the film’s fate will be entirely dependent on the content and reports.
This unconventional strategy adopted by makers is leaving the fans confused. Nonetheless, the movie already has tremendous hype, and if Lokesh Kanagaraj delivers, it will be a walk in the park for this Rajini starrer to earn solid profits in Telugu.