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With Vijay Deverakonda’s Kingdom hitting theatres today, things will turn tough for Pawan Kalyan’s Hari Hara Veera Mallu.

The film, which started with decent buzz, has seen a noticeable drop in collections and occupancy. Trade analysts say the numbers are already underwhelming and could dip further if the Kingdom opens with a strong response.

The arrival of a big-ticket film like Vijay Deverakonda’s Kingdom will surely affect Hari Hara Veera Mallu’s box office run in a big way

With competition heating up, it remains to be seen if Pawan Kalyan’s historical drama can hold its ground in the coming days or fade out totally.