Shocking Move: This Movie Goes from Theatres to OTT in 24 Hours!

Published on Jul 17, 2025 9:01 AM IST

Shocking Move: This Movie Goes from Theatres to OTT in 24 Hours!

Published on Jul 17, 2025 9:01 AM IST

The Tamil-language thriller DNA, starring Atharvaa Murali and Nimisha Sajayan, is making headlines once again, this time for its unexpected digital twist. Directed by Nelson Venkatesan, the film was released in Tamil Nadu on June 20, 2025, to a mixed to average box office response. Now, the same film is set for a Telugu dubbed theatrical release titled My Baby on July 18, 2025, through SK Pictures.

But the real surprise? DNA will premiere on Jio Hotstar the very next day, July 19, 2025, in five languages: Tamil, Telugu, Hindi, Kannada, and Malayalam. This means Telugu audiences can simply stream the film on Saturday, just a day after its theatrical debut.

The move has taken the industry by surprise, as it directly affects the box office potential of the Telugu version. With such a narrow gap between the theatrical and OTT release, most viewers are expected to skip the cinema and opt for the digital version.

While this may hurt My Baby in theaters, DNA could gain wider traction online, especially with strong performances and a capable cast. Produced by Jayanthi Ambethkumar and S. Ambethkumar under Olympia Movies, the film features music by Ghibran and includes a talented ensemble – Mohammed Zeeshan Ayyub, Balaji Sakthivel, Ramesh Thilak, Viji Chandrasekhar, Chetan, Riythvika, Subramaniam Siva, and Karunakaran.

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