The hype around Mega Power Star Ram Charan’s much-awaited PAN-Indian film Peddi has reached new heights, thanks to the phenomenal response for its first single, Chikiri Chikiri. Ever since the song dropped, it has been creating a sensation across platforms, reaffirming Ram Charan’s box-office and digital dominance.
Composed by the legendary AR Rahman, Chikiri Chikiri broke multiple records- topping YouTube charts nationwide, clocking over 46 million views across four languages in 24 hours. Earlier, it broke the South India record for 24 hours with over 32 million views in just 13 hours, besides garnering close to a million likes.
Chikiri Chikiri is an audio-visual feast that is a perfect blend of rhythm, emotion, and mass appeal. The track’s irresistible energy, coupled with Balaji’s rooted yet catchy lyrics and Mohit Chauhan’s magical vocals, has won the hearts of audiences from every corner of the country.
Charan’s effortless swag and dance moves are leaving audiences in awe. The song’s powerful rural flavor, Jani Master’s excellent choreography, uplifting beats, and Rathavelu’s striking visuals highlight Ram Charan’s rugged transformation for Peddi and Janhvi Kapoor’s magnetic presence. The makers shot the song in real locations, without using AI or VFX.
Director Buchi Babu Sana’s meticulous musical vision shines through in every frame, reflecting his passion for storytelling through rhythm. From fan-made Instagram reels and dance challenges, Chikiri Chikiri has taken over timelines and playlists alike. Ram Charan’s aura and Rahman’s timeless musical mastery have created a phenomenon that’s breaking linguistic and regional barriers.
Backed by Venkata Satish Kilaru’s Vriddhi Cinemas, Peddi is being mounted on a grand scale and will release worldwide on March 27, 2026. Shiva Rajkumar, Divyenndu Sharma, Jagapathi Babu, and Boman Irani play key roles.
