IIFA awards have gained a lot of popularity and for the first time they have chosen a South Indian location for ‘IIFA Utsavam’.
The event will take place on the 24th of January at Gacchibowli Stadium and latest update reveals that the total cost of the event will amount to 12 crores.
The Tourism Department has came forward to fund the entire event and all the amount gathered from this program will be donated to the Chennai Flood Relief Fund.
Allu Sirish is hosting this event and leading stars like Ram Charan, Akhil, Tamannaah, Regina Cassandra and Raasi Khanna are going to put up live performances. Looks like Hyderabad has a huge attraction to look up to.