The popular Telugu indie song ‘Amma Paata,’ sung by the talented playback singer Janhavi Yerram, has crossed a major milestone, surpassing 100 million views on YouTube. Released during the Covid-19 lockdown, Amma Paata, penned by Mittapalli Surender, enthralled music lovers with its simple yet powerful melody and struck a chord with music lovers with its emotional resonance that centers around motherhood.
Amma Paata’s phenomenal success highlights Janhavi’s vocal prowess and her ability to capture deep emotions through her music. An event was recently held in Hyderabad to celebrate the song’s massive success, with several lyricists, composers, and independent artists in attendance.
Reflecting on the humongous success of Amma Paata at the event, Janhavi said, “Many listeners told me they connected with the emotion of the song in their own way. That response is what kept ‘Amma Paata’ alive for so long.”
Janhavi has trained in Hindustani classical music under the legendary Padma Bhushan Ustad Ghulam Mustafa Khan. She credits her classical training for shaping her unique vocal style. Apart from Amma Paata, she has made her mark in the independent music scene with other notable tracks like Ra Ra Krishna, Amma Bhagavathi, and Neevalle. She has sung various hit numbers in Telugu, Tamil, Kannada, Marathi, and English and strives to bring out soulful music that blends contemporary melody and classical grounding.
“Amma Paata’s 100 million views milestone motivates me to work harder and continue exploring new horizons,” Janhavi added. Her success stands as a reminder of the growing presence of indie musicians making an impact outside the traditional film music industry.
