There’s just one week to go for the release of War 2, one of Bollywood’s most awaited films. Hrithik Roshan and Jr NTR lead the cast, and Kiara Advani adds style and grace. With the trio on board, the expectations are already sky-high.
Despite its scale and star power, the promotions of War 2 haven’t quite lived up to the hype. The posters and BTS videos didn’t feel unique, and Netizens noticed that clearly. Many feel that the team is relying too much on one particular clip, especially the bikini scene of Kiara Advani, which has been used again and again in marketing. Viewers say that this strategy feels lazy and isn’t helping the film build strong momentum.
Yash Raj Films knows how to market a big movie, and this one is an important part of their spy universe. The lack of variety in promotions is even more surprising to the audiences. With so much on the line, the makers really need to rethink how they are reaching the audience. Will they listen to what people are saying, or will they carry on as planned?
This is the right moment to try something fresh. Releasing new promos, putting out different behind-the-scenes content, or teasing action sequences could spark real interest. A new song promo featuring Hrithik and Jr NTR is coming out today, and it could be a turning point. It might finally get fans talking in a good way.
Directed by Ayan Mukerji, War 2 has a lot riding on it. Whether the film lives up to its potential might depend not just on what happens on screen, but on how it’s positioned in the days before release.