Aamir Khan has reportedly implemented a unique rule for the release of his upcoming film Sitaare Zameen Par, which is all set to release on June 20, 2025.
As per the latest update, there will be no shows before 11 AM across India on the day of the film’s release. This decision, said to be taken by Aamir himself, is aimed at encouraging audiences to watch the film with a fresh and focused mind.
Aamir wants theatres to play a maximum of 4 shows only of Sitaare Zameen Par between 11 am and 6 pm. Known for his unconventional promotional strategies and perfectionist image, Aamir is making sure that his film gets maximum attention and creates a solid impact from the very first show.
This rare move has already become a hot topic in film circles. Will it be a boon or a bane for the film? Let’s wait and watch.