The first single from Mega Power Star Ram Charan’s Peddi is coming out tomorrow. Titled Chikiri Chikiri, it is a romantic song composed by A.R. Rahman and shot on Charan and the leading lady Janhvi Kapoor. The promo has met with a solid response, with netizens already grooving to Charan’s hook step.
Director Buchi Babu Sana and his team have decided to give a sweet shock to fans. Moving away from the usual lyrical video format in Tollywood, the makers will unveil the full video song at 11:07 AM tomorrow. Releasing video songs prior to the film’s release is a practice commonly followed in Bollywood to reach a wider audience.
Big-budget films from Tollywood usually don’t follow this approach, but Peddi makers are set to begin the musical promotions in a refreshing way and if this strategy clicks, more filmmakers might follow suit. Produced by Vriddhi Cinemas, the movie also stars Shiva Rajkumar, Jagapathi Babu, Divyenndu Sharma, and Boman Irani.
Lyrical video ❌
Video song ✔️ 🕺🏻🔥#ChikiriChikiri#Peddi— Vriddhi Cinemas (@vriddhicinemas) November 6, 2025