Rashmika Mandanna’s romantic drama, The Girl Friend, directed by Rahul Ravindran, is gearing up for a grand release on November 7 in multiple languages. Dheekshith Shetty plays the male lead. Presented by veteran producer Allu Aravind, the movie is jointly produced by Dheeraj Mogilineni and Vidya Koppineedi under Geetha Arts and Dheeraj Mogilineni Entertainment.
In an interview, Dheeraj Mogilineni made interesting comments about movie promotions. He said, “Many producers don’t know how to market their films. They don’t even have it in their filmmaking syllabus. They have stuck to the routine template promotions. Some decently made small films aren’t performing since the makers are not allocating a budget for promotions.”
Dheeraj Mogilineni added, “Anyone with money can make a film, but according to me, movies shouldn’t be made if the makers have no idea how to market the product. Producers must learn how to promote their films and draw audiences to the theatres. Uniqueness is required in marketing. Sadly, some actors don’t even give dates for promotional campaigns.
Last week, several new and exciting titles like Lokah: Chapter 1 – Chandra, Kantara: Chapter 1, Baaghi 4, and Idly Kadai a.k.a Idly Kottu had their digital premiere on Jio Hotstar, Amazon Prime Video, and Netflix, respectively. However, Pawan Kalyan’s OG, which arrived on October 23rd on Netflix, continued to hold its ground amidst intense competition.
According to the recent report in Ormax, Pawan Kalyan’s gangster action drama fetched 3 million views from October 27 to November 2, which is close to its first weekend numbers. The movie, directed by Sujeeth, is impressing non-Telugu audiences as well upon its OTT launch.
Produced by DVV Danayya and Kalyan Dasari, the film stars Priyanka Mohan as the female lead, while Emraan Hashmi is the antagonist. Sriya Reddy, Arjun Das, Prakash Raj, Harish Uthaman, Subhaleka Sudhakar, Sudhev Nair, Sayesha Shah, and Tej Sapru played supporting roles in this big-ticket entertainer. SS Thaman composed the tunes.