Archery Association of India (AAI) has announced acclaimed actor Ram Charan as the Brand Ambassador for the first-ever Archery Premier League (APL), ahead of its inaugural edition scheduled from 2–12 October 2025 at the Yamuna Sports Complex, New Delhi. The APL is a first-of-its-kind, franchise-based tournament that will unite leading men’s and women’s recurve and compound archers from India and around the world.

Aimed at strengthening India’s Olympic movement, boosting archery’s growth nationwide, and enhancing its global appeal, the league will feature six franchise teams with 36 top Indian archers and 12 international stars, including athletes from the world’s top 10. Adding to the excitement, the competition introduces a unique format where recurve and compound archers compete together under lights—a spectacle never before seen in global archery.

Ram Charan, on his association, said, “Archery is a sport that represents discipline, focus, and resilience — values I deeply resonate with. I am proud to be associated with the Archery Premier League, which not only provides a world-class platform for Indian talent but also shines a global spotlight on the sport. I look forward to supporting this pioneering initiative and inspiring the next generation of athletes.”

President of the Archery Association of India, Shri Arjun Munda, said, “The dream envisioned by us is the dream that has lived for many years in every young archer across India’s villages. With the Archery Premier League, we are confident of fulfilling these dreams and taking the sport to the next level in the country. Having Ram Charan as our Brand Ambassador strengthens our mission, as his global influence will inspire young people to take an interest in archery.”

Secretary General of AAI, Shri Virendra Sachdeva, added, “Inspired by the transformative impact of leagues in other sports, the Archery Premier League brings professional standards, greater visibility, and global competitiveness to Indian archery. This is not just a league; it’s a stepping stone towards India’s Olympic dream. Ram Charan’s presence will amplify the league’s visibility and connect archery with newer audiences worldwide.”