In the heart of South India, where heritage and artistry intertwine, Koushik Gold & Diamonds proudly unveils its latest campaign featuring the radiant Jaanvi Swarup Ghattamaneni in her much-awaited on-screen debut. The collaboration marks a special milestone — uniting a jewellery brand celebrated for its craftsmanship and trust with a rising star who carries forward a luminous cinematic legacy.
In Jaanvi Swarup Ghattamaneni, Koushik Gold discovered its ideal muse. The daughter of actress–director Manjula Ghattamaneni and granddaughter of the legendary Superstar Krishna Garu, Jaanvi embodies a new era of grace — poised, passionate, and full of purpose. Her roots are cinematic, yet her aura is entirely her own.
When the brand’s creative team first saw Jaanvi’s photographs on social media, they were instantly captivated. “There was something classic about her — not just beauty, but soul,” says Mr. Kunal, the Managing Director of Koushik Gold & Diamonds. He added, “She has that rare quality you can’t design — authenticity. We knew right then she was the face we’d been waiting for.”
The brand’s decision to launch her in their campaign wasn’t just strategic — it was heartfelt. “We feel honoured to be the first to feature her,” adds Mr. Kunal. “It feels like destiny chose us. Jaanvi embodies everything we stand for — purity, elegance, and the quiet confidence that comes from knowing who you are.”
The ad film, crafted with cinematic finesse, captures Jaanvi in a world of Koushik’s timeless creations — where every jewel tells a story and every frame glows with emotion. Draped in the brand’s signature bridal and diamond pieces, she moves with the effortless grace of someone born for the camera.
But the film isn’t merely about jewellery — it’s about emotion. It celebrates that intimate moment when a woman adorns herself not just with ornaments, but with self-assurance. Through soft hues, soulful melodies, and luminous visuals, the campaign evokes the essence of Koushik’s philosophy: true beauty shines from within.
“It was important for us to create something that felt like poetry,” says Ad Film Director SLN Rajesh. “Jaanvi brought what we imagined to life effortlessly. She doesn’t pose — she emotes. She doesn’t perform — she becomes. Her presence filled the set with calm energy and quiet radiance.”
This collaboration symbolizes the coming together of two enduring legacies — the House of Koushik, built on purity and precision, and the House of Ghattamaneni, built on artistry and heart. It’s a rare confluence of heritage and hope, tradition and tomorrow.
“Koushik Gold has always neatly represented Telugu craftsmanship,” says a senior brand consultant associated with the project. “And Jaanvi represents the best of the next generation. Together, they form a narrative that speaks to every woman who carries her heritage with pride while embracing her individuality.”
For Jaanvi, this campaign is more than a professional milestone — it’s a personal beginning. “This collaboration is special,” she shares. “Koushik’s jewellery has a warmth and authenticity that feels close to home. Their designs celebrate tradition but feel modern — that’s exactly how I see myself, too.”
Her mother, Manjula Ghattamaneni, is elated to witness her daughter’s first step into the world of cinema and glamour. “It’s a beautiful moment,” she said. “To see her shine in something so graceful and rooted — it feels like a mother’s dream reborn. Koushik has captured her essence perfectly — delicate yet powerful, elegant yet full of spirit.”